ABOUT ESET ROSE
I'm a liberation artist.
For nearly thirty years, I’ve been the architect inside culture-shaping work. Holding the fire, translating vision into form, calling people into their brilliance while calling them on their bullshit.
My work is concerned with how brilliance is lived and sustained over time. How creative life force is stabilized. How vision is carried long enough to become form. How authority lives in the body rather than being performed or managed. All of it in service to something greater, liberation. Mine, yours, and the collective's. The transformation of culture. A new earth.
I work with creators, visionaries, and leaders whose power and influence are expanding, and with organizations navigating evolution, reclaiming essence, and building for what's next.
For over twenty years, I served as creative partner to Alicia Keys. I held executive responsibility for creative direction, business strategy, global tours, albums, films, and long-arc cultural legacy. This work placed me inside the real pressures of scale, visibility, power, and creative stewardship. I was a founding architect of Keep a Child Alive and the We Are Here Movement, stewarding philanthropy and cultural storytelling at international scale. Then I led transformation at Kripalu, a 50-year spiritual institution, as Chief Programming & Innovation Officer.
I could see the whole picture, hold the pressure, metabolize the chaos. Part partner, part muse, part oracle. I learned what it actually takes to sustain brilliance over the long arc.
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I watched what happens when someone has massive creative gifts but lacks the internal capacity to hold them.
The burnout that comes from working too hard, and from never learning to resource yourself. The self-sabotage at the peak, when success arrives and something inside can't let you have it. The loneliness of being surrounded by people who want something from you but can't actually see you.
I also lived it myself. Over-giving. Under-resourced. Disconnected from my own creative fire while tending everyone else's. I had to rebuild myself from the inside out.
I’ve been a devoted spiritual practitioner for nearly 30 years. Daily sadhana. Practice as the path. I’ve been honed by this devotion — wisened, crafted, shaped by showing up every day to be changed by what I’m learning. That’s the foundation underneath everything I offer.Now I help others build what I had to build for myself: the inner architecture to hold your gifts without losing yourself. The capacity to metabolize intensity into work without addiction, burnout, or collapse. The coherence to wield your power with skillfulness, in service to something greater.
People leave this work trusting themselves. Knowing where their authority lives. Resourced. More spacious. Held enough to actually move on their own.
I'm devoted to a world where the people shaping culture are resourced and free — and have the capacity to hold that freedom with skill and responsibility. So what they create can bring down something new. A new mythos. A new way of living. A new earth.
I work privately with a small number of creators, visionaries, and leaders at moments of expansion and redefinition. This is threshold work. Creative mentorship, for the long arc. Part muse, part midwife, part mirror, part strategist.
I also advise institutions navigating transformation — anchoring into essence while positioning for what's coming.
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My work weaves together what most people keep separate.
Nearly three decades of executive leadership. Creative direction, business strategy, cultural storytelling at scale. The disciplined realities of sustaining work over time.
Deep training in embodiment, energetic mastery, and somatic healing. I work with the nervous system, the body, the places where power lives and where it gets stuck.
Lineage wisdom. Ancestral, earth-based, mystical. I've studied and practiced across traditions, and I listen and trust the intelligence that comes through when we remember what we already know.
Eros as creative life force. The animating intelligence that fuels creation, connection, and aliveness.
I don't separate art, leadership, and spirituality into different domains. They're expressions of the same fire.
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Alongside private partnership and advisory, I'm developing long-form creative work across writing, music, and live gatherings.
I'm currently completing Becoming Brilliant — a book about purifying your channel, standing fully in your gift, and what it actually takes to go the distance as a creator, a leader, a visionary.
I create medicine music. Songs that came through as transmissions and became tools for healing and remembrance. I share meditations, journeys, and quarterly artist gatherings on Substack (hyperlink).
And I host ILLUMINATED a podcast exploring creativity, culture, and what's emerging at the edges of art and leadership.
I also steward Sacred Media — a creative studio by artists, for artists, devoted to building a new healing culture through art and media.
Alicia Keys, 15x Grammy Award winning artist.
“Eset has played an instrumental role in my artistry since day one. She is a strategic partner who makes smart decisions and understands the balance between business and creative endeavors.”
CV | PREVIOUS WORK
KRIPALU CENTER FOR YOGA & HEALTH
Director of Luminary + Chief Programming & Innovation Officer, 2019–2025
Stewarded $25M programming portfolio serving 50,000+ guests annually
Launched Kripalu Online, Kripalu Experience Programs, Membership Model, and Regenerative Community framework
Expanded scholarships from 200 to 16,000 annually
Grew diverse representation in programming from 0.5% to 30%
RETREATS & PROGRAMS
Sacred Artist Residency, Kripalu, 2023–2025
Regenerative Creativity, 2023 - 2026
Transformational Leadership Retreat, Kripalu, 2022–2025
Walking the Ancestral Way, Kripalu, 2025
Divine Embodiment, Kripalu, 2025
The Cosmic Call, Kripalu, 2026
AK WORLDWIDE / ALICIA KEYS
President & Creative Business Partner, 1997–2017
Full P&L responsibility for $60M global enterprise
Creative direction for Grammy-winning albums, world tours, brand partnerships, and long-arc cultural legacy
Shamikah Martinez - Poet, Actor, Filmmaker
“All at once a wake-up call, a light, a mirror. Both bringing you to the water and holding you to the fire. Eset was the guide I needed to dig deeper into my creative process. We gently unearthed a creative soul that had been buried under things I learned from systems that didn’t serve me. Grateful for our work together and the map she helped me draw back to myself.”
MUSIC
Executive Producer — Here LP, Alicia Keys, 2016
Co-Writer — Heartburn, Diary, Alicia Keys, 2003
Co-Writer — Samsonite Man, Diary, Alicia Keys, 2003
Co-Writer — Slow Down, Diary, Alicia Keys, 2003
Co-Writer — A Woman's Worth, Songs in A Minor, Alicia Keys, 2001
TOURING
Executive Creative Director — Alicia Keys, Set The World on Fire Tour, 2013
Executive Creative Director — Alicia Keys, Element of Freedom Tour, 2010
Set Design — Common, Be Tour, 2005
TV/FILM/BROADWAY
Executive Producer — Alicia Keys HERE in Times Square, 2016
Executive Producer — The Gospel, A Short Film, Alicia Keys, 2016
Executive Producer — Alicia Keys Live on the Circle Line, 2015
Executive Producer — The Inevitable Defeat of Mister & Pete, 2013
Producer — Stickfly, Broadway, 2010
NONPROFIT
Keep A Child Alive, Co-Founder & Board Member, 2003–2017
Producer, Black Ball, 2003–2016
Producer, Buy Life Campaign, 2010
We Are Here, Co-Founder, 2014
Producer, Valentine's Day Letter to Paul Ryan, 2016
Executive Producer, Let Me In, A Short Film, 2016
Producer, 23 Ways You Could Be Killed If You Are Black in America, 2016
AWARDS
NAACP Image Award, Outstanding Song — "A Woman's Worth"
ASCAP R&B/Hip-Hop Award — "A Woman's Worth"
CERTIFICATIONS & TRAINING
Magdalene Ministry Training, In Progress
Priestess of Eros, In Progress
Dakini Tantric Healing Practitioner, 2024
Certified Professional Coach, IPEC, 2018
Shamanic Wisdom, Pampamaseyok Shaman School, 2018
Sound Healing, Private Study, 2018
Kundalini Yoga, KRI/IKYTA/Yoga Alliance RYT, 2014
Modern Day Priestess, Institute for Modern Wisdom, 2013
Transcendental Meditation, David Lynch Foundation, 2013
Reiki Level I & II Practitioner, 2009
Clairvoyant Practitioner Training, 2009
Holistic Health Coach, Institute for Integrative Nutrition, 2006
BFA in Music, Minor in Business, University of Miami, 2001