ABOUT ESET ROSE

I'm a liberation artist.

For nearly thirty years, I’ve been the architect inside culture-shaping work.  Holding the fire, translating vision into form, calling people into their brilliance while calling them on their bullshit.

My work is concerned with how brilliance is lived and sustained over time. How creative life force is stabilized. How vision is carried long enough to become form. How authority lives in the body rather than being performed or managed. All of it in service to something greater, liberation. Mine, yours, and the collective's. The transformation of culture. A new earth.

I work with creators, visionaries, and leaders whose power and influence are expanding, and with organizations navigating evolution, reclaiming essence, and building for what's next.

For over twenty years, I served as creative partner to Alicia Keys. I held executive responsibility for creative direction, business strategy, global tours, albums, films, and long-arc cultural legacy. This work placed me inside the real pressures of scale, visibility, power, and creative stewardship. I was a founding architect of Keep a Child Alive and the We Are Here Movement, stewarding philanthropy and cultural storytelling at international scale. Then I led transformation at Kripalu, a 50-year spiritual institution, as Chief Programming & Innovation Officer.

I could see the whole picture, hold the pressure, metabolize the chaos. Part partner, part muse, part oracle. I learned what it actually takes to sustain brilliance over the long arc.

Alicia Keys, 15x Grammy Award winning artist.

“Eset has played an instrumental role in my artistry since day one. She is a strategic partner who makes smart decisions and understands the balance between business and creative endeavors.”

CV | PREVIOUS WORK

KRIPALU CENTER FOR YOGA & HEALTH 

Director of Luminary + Chief Programming & Innovation Officer, 2019–2025

  • Stewarded $25M programming portfolio serving 50,000+ guests annually

  • Launched Kripalu Online, Kripalu Experience Programs, Membership Model, and Regenerative Community framework

  • Expanded scholarships from 200 to 16,000 annually

  • Grew diverse representation in programming from 0.5% to 30%

RETREATS & PROGRAMS

  • Sacred Artist Residency, Kripalu, 2023–2025

  • Regenerative Creativity, 2023 - 2026

  • Transformational Leadership Retreat, Kripalu, 2022–2025

  • Walking the Ancestral Way, Kripalu, 2025

  • Divine Embodiment, Kripalu, 2025

  • The Cosmic Call, Kripalu, 2026

AK WORLDWIDE / ALICIA KEYS

President & Creative Business Partner, 1997–2017

  • Full P&L responsibility for $60M global enterprise

  • Creative direction for Grammy-winning albums, world tours, brand partnerships, and long-arc cultural legacy

Shamikah Martinez - Poet, Actor, Filmmaker

“All at once a wake-up call, a light, a mirror.  Both bringing you to the water and holding you to the fire.  Eset was the guide I needed to dig deeper into my creative process.  We gently unearthed a creative soul that had been buried under things I learned from systems that didn’t serve me.  Grateful for our work together and the map she helped me draw back to myself.”

MUSIC

  • Executive Producer — Here LP, Alicia Keys, 2016

  • Co-Writer — Heartburn, Diary, Alicia Keys, 2003

  • Co-Writer — Samsonite Man, Diary, Alicia Keys, 2003

  • Co-Writer — Slow Down, Diary, Alicia Keys, 2003

  • Co-Writer — A Woman's Worth, Songs in A Minor, Alicia Keys, 2001

TOURING

  • Executive Creative Director — Alicia Keys, Set The World on Fire Tour, 2013

  • Executive Creative Director — Alicia Keys, Element of Freedom Tour, 2010

  • Set Design — Common, Be Tour, 2005

TV/FILM/BROADWAY

  • Executive Producer — Alicia Keys HERE in Times Square, 2016

  • Executive Producer — The Gospel, A Short Film, Alicia Keys, 2016

  • Executive Producer — Alicia Keys Live on the Circle Line, 2015

  • Executive Producer — The Inevitable Defeat of Mister & Pete, 2013

  • Producer — Stickfly, Broadway, 2010

NONPROFIT

Keep A Child Alive, Co-Founder & Board Member, 2003–2017

  • Producer, Black Ball, 2003–2016

  • Producer, Buy Life Campaign, 2010

We Are Here, Co-Founder, 2014

  • Producer, Valentine's Day Letter to Paul Ryan, 2016

  • Executive Producer, Let Me In, A Short Film, 2016

  • Producer, 23 Ways You Could Be Killed If You Are Black in America, 2016

AWARDS

  • NAACP Image Award, Outstanding Song — "A Woman's Worth"

  • ASCAP R&B/Hip-Hop Award — "A Woman's Worth"

CERTIFICATIONS & TRAINING

  • Magdalene Ministry Training, In Progress

  • Priestess of Eros, In Progress

  • Dakini Tantric Healing Practitioner, 2024

  • Certified Professional Coach, IPEC, 2018

  • Shamanic Wisdom, Pampamaseyok Shaman School, 2018

  • Sound Healing, Private Study, 2018

  • Kundalini Yoga, KRI/IKYTA/Yoga Alliance RYT, 2014

  • Modern Day Priestess, Institute for Modern Wisdom, 2013

  • Transcendental Meditation, David Lynch Foundation, 2013

  • Reiki Level I & II Practitioner, 2009

  • Clairvoyant Practitioner Training, 2009

  • Holistic Health Coach, Institute for Integrative Nutrition, 2006

  • BFA in Music, Minor in Business, University of Miami, 2001

“Eset Rose is a wonderful friend and mentor who helped me find my breath and got me on a healthier path, a more conscious one.  I still see her smile when I meditate in the morning to start my day.”

— TY STIKLORIUS, CEO, Friends at Work